Smart Hotels chain privacy policy


*What is written below refers equally to each sex and gender, and is worded in the masculine language for convenience reasons only

  1. 1. General

1.1  The Smart Hotels hotel chain (hereinafter “the chain”) respects the privacy of its customers, including the users who enter the website operated and owned by it – at (hereinafter “the website”) as well as users of the various services offered within it (hereinafter collectively “the users” or “the user”).

1.2  The purpose of the conditions detailed in this privacy policy is to review, among other things, the manner in which the network uses the information provided to it by the users while browsing and using the website, as well as the manner in which the user makes use of the content found on the website and/or to which he was exposed through it.

1.3 The network may periodically change the provisions of its privacy policy to reflect technological, business, legal or regulatory changes. Such updates will be published in this document, which will be found in its updated form on the website. Use of the website is subject to its current privacy policy, and will indicate your agreement to changes in it – therefore we recommend reviewing this policy from time to time.


  1. 2. Transfer of personal information to the Smart Hotels chain


2.1  Some of the services provided on the website require the provision of personal information. For example, in order to book a hotel room, you will be required to enter details such as full name, arrival and departure dates, details of payment methods, identification numbers, contact methods and e-mail address. Also, similar information will be collected for the purpose of establishing contact on the website, which also includes the content of the message you will send. The data collected during the engagement may identify an individual directly, by name or indirectly, through online identifiers such as IP address.

2.2 It is clarified that you are not obliged to provide these details by law, and their delivery depends only on your free will and consent. However, the delivery of some of them is mandatory, in the sense that without their delivery it is impossible and you will not be able to perform various actions through the website. For example, without providing payment details and arrival and departure dates it will not be possible to complete an order, and without providing contact details we will not be able to contact you regarding your inquiry.

2.3 The information you provided and/or will be collected about you as part of the engagement with the network (below and as detailed in section 3 below – “the information”), will be kept in the registered databases of the network, and this data will be used in accordance with their purposes, as will be detailed below.

2.4  You undertake that all the information you provide and/or update on the website is true, reliable and accurate, because you provided the information in your name and for yourself only, and not on behalf of and/or for third parties, except in cases where you have been expressly authorized to do so. The information that will be collected, even in guest mode and without a registration procedure, as well as additional information that will be accumulated about you through the website will be stored in the network’s databases, as detailed above, and it will use it in accordance with the purposes of the databases and this privacy policy and/or in accordance with the provisions of any law.



  1. 3. The information collected

3.1  Book a reservation:

When making a reservation, the following information will be collected: the requested hotel, the requested date, as well as the dates on which availability was checked, the number of rooms in the reservation, the number of people in the reservation, the type of room and specific requests (such as a bed, breakfast, etc.), children’s age, full name, phone number Mobile phone, country of origin, email address, credit card information and other comments. Information about an order attempt will be collected and stored even if the order is not completed.

3.2 Booking a meeting room or conference hall:

When booking a meeting room or conference hall, the network will collect personal data including: name and location of the requested meeting room, booking date and target date, full name, e-mail address, phone number, message content and specific requests made by the user.

3.3 Subscribe to the newsletter and special offers:

When registering for the newsletter, the email addresses and contact information entered will be collected. Signing up for the newsletter requires consent to the sending of advertisements, updates, offers of benefits and the like (hereinafter – ‘network messages’). You can cancel receiving the newsletter and network messages at any time by clicking on the unsubscribe link included in the message.

3.4 user account:

The details of the orders and preferences of the relevant user will be concentrated in the user account, through which it is possible to review the details of the orders made and the planned orders. In order to enter the personal account, the personal e-mail and the personal password must be entered. Advanced and variable identification and security measures may be used.

3.5 Contact Us:

When making contact through the website, the following information will be collected: full name, phone number, e-mail address, the question and any other information required for identification verification.


  1. 4. The purposes of using the information

The network may collect and make use of the collected information, including information that it will receive as a result of contracting through an external provider such as, in order to improve, enrich or change the website (including changing the website displayed to the user), the services and content offered on the website, including these offered by the network, those on its behalf and third parties with whom the network has business cooperation, as well as in order to optimize and manage the relationship with the users.

4.1 In addition, and in accordance with the purposes of the database, the network may use data and information for marketing and commercial purposes (including targeted and personalized marketing for users), statistics, and even provide statistical information to third parties, including advertisers, in accordance with the terms of this privacy policy. Statistical information that will be provided to third parties to which the users personally.

4.2 Also, the network is allowed to use the information for the purposes of – managing and streamlining the relationship with the users, to establish contact if necessary; to maintain the website and/or systems; To improve the content and services that the network offers within the website to users personally and in general.

4.3 Without detracting from the above, subject to the user’s delivery of his connection details to the network and his consent to receive direct mail, the network will be entitled to send the user, from time to time, by e-mail and/or other means of communication provided by the user, information about its services as well as marketing and advertising information of the network, including By distributing a newsletter. The user will be entitled at any time to withdraw his consent to this and stop receiving the aforementioned information, by contacting the website, or by using the “remove” button that may appear at the bottom of the message sent.



4.4. For the user’s information – the site uses various online digital identifiers, which will generally be called cookies (hereinafter “Cookies” and/or “cookies”). Cookies are used for the ongoing and proper operation of the website and services, for data security, as well as to collect statistical data about how the website and its services are used, to verify details, and to improve the browsing experience and use, while adapting the website to personal preferences, to facilitate browsing, to characterize products and to adjust offers , at any time while browsing other websites, all for marketing, statistical, research and commercial purposes, and of course for information security needs.

4.5. In general, cookies are text files, which the user’s browser creates according to a command from the network computers. Some cookies will expire when the browser is closed and others are saved on the computer’s hard drive. The cookies contain a variety of information such as the pages visited by users, length of time spent on the site or on specific pages, how and where users came to the site, and more. The information in the cookies is encrypted, and the network takes precautions to ensure that only the network’s computers or someone on its behalf can read and understand the personal information stored in them.

4.6. The site may also use third-party cookies – for example cookies from Google or Facebook such as those embedded using Google Analytics or through the Facebook Pixel, which help us adjust the browsing experience for you. You can find more information about these cookies on Google’s website at – A user who does not want to receive cookies can avoid this by changing the settings in the browser. To do this, consult the browser’s help file. You can learn more about disabling cookies and manage it via and

Please note – disabling cookies may mean that you can only use some of the services and features offered on the website.


  1. Providing information to a third party

5.1. The network will take reasonable and acceptable measures in order to preserve and prevent the transfer of information that identifies users by name and identity to third parties, except in the following cases:

5.1.1. According to the user’s request and/or with his express consent;

5.1.2. In the framework of business collaborations with companies that have a business relationship with the network, including companies engaged in booking hotel rooms such as;

5.1.3. In violation of the privacy policy or the terms of use and/or in cases where they have performed through the website and/or in connection with it, actions contrary to the provisions of the terms of use, including the privacy policy, and including the provisions of any law;

5.1.4. When moving to other websites using external links, including those of Facebook, YouTube, etc. that appear on the website – information about the use of the link will be transferred to the external websites.

5.1.5. For the purpose of completing a request and/or application and/or providing a service and/or transferring payment on your behalf. The network uses external clearing services, and for this purpose and for the purpose of making the payments and debits, the payment details that will be entered will also be used.

5.1.6. Due to a judicial order ordering the delivery of information to third parties, and in any dispute, claim, claim, demand and/or legal proceedings that will be conducted between the user and/or someone on his behalf and the network and/or someone on her behalf;

5.1.7. In any case where the network believes that the provision of the information is necessary in order to prevent serious damage to their property and/or to their bodies and/or to protect the essential interest of the users, the user himself, the network and/or other third parties, or in order to prevent other serious damage at its sole discretion;

5.1.8. In the event that the network has transferred and/or repudiated to a third party its activity and/or its rights and obligations towards the user, in whole or in part, provided that said third parties accept the instructions detailed in this privacy policy.

5.2. The above is not intended to detract from the network’s right to transfer non-personal information to third parties, which does not identify the user by name and/or identity details and directly.

5.3. Transfer of personal information to a third country (outside Israel and the European Union): The network may transfer the information for storage or processing outside the borders of the State of Israel, including to European countries and the United States.


  1. Information security


6.1. The network does everything in its power to protect the confidentiality of the information, while taking common precautions and using security technologies. The network devotes resources and takes measures to prevent intrusion into the site and to thwart a possible breach of privacy, but cannot completely prevent disruptions. The network will use protection and encryption measures, which are used in the field of electronic commerce in Israel for online information transmission operations, and as required by law.

6.2. The connection between the computer of a user or the website visitor and the network computers is secured using accepted encryption methods, in accordance with the usual standards. Also, the network takes reasonable measures to protect the site and hardware and software components related to its operation and makes sure to update them on a regular basis, among other things, to protect the site and its content from intrusions, loopholes or unauthorized eavesdropping.

6.3. The network clarifies that in cases that are beyond its control and/or arise from force majeure, it does not guarantee that the website will operate properly, without any interruption, or that the website and the information will be completely immune from unauthorized access to the network’s databases, and that the user knows that the network will not be held responsible for any Damage and/or loss, direct or indirect, of any kind, caused as a result, including due to invasion of privacy.

6.4. The entire issue of using and clearing credit cards from the website is done in an encrypted and secure manner through an external credit clearing company, which uses modern encryption methods and by encryption mechanisms that are in accordance with international standards (hereinafter “clearing”). The user knows that the network will not be responsible for any damage and/or loss, direct or indirect, of any kind caused by the clearing.


  1. Contact regarding privacy

7.1. According to the Privacy Protection Law, 1981-1981, the user or someone on his behalf may review information about him that is in the network’s databases and even ask the network to correct this information if it is incorrect, complete or accurate. To exercise this right, a written request must be sent to The network through the “Contact Us” page on the website or alternatively you can contact one of the contact details listed on the website.

7.2. Any correspondence to the network must be addressed with full details, including a contact email address, and an exact breakdown of the request. The network will try to respond to any reasonable request in a reasonable time.